Understanding Your Audience – Bartle Player Taxonomy
Every player is unique and special but it’s nearly impossible to assess and cater to each type of personality. So it’s necessary to step back and start by understanding what you’re dealing with in regard to your site’s community.
We all know that every player is unique and special, with their own motivations for playing any given game and developing a personalized approach to its ecosystem. However, it’s nearly impossible to assess and cater to each type of personality with every aspect of your game, so it’s necessary to step back, organize, and plan things out a bit. And that starts by understanding what you’re dealing with in regard to your site’s community.
Hence the need for a taxonomy and some kind of assessment system. The Bartle Player Taxonomy or Bartle Player Types are based on character theory and player behavior; the classification is meant to establish player personality types based on behavioral patterns and their goals and motivations for playing the game.
Note that no player fits into one particular category; rather, most players overlap more than one of them. In fact, the graph shown above displays the common overlaps and the behavioral patterns associated with each of them. To go into further detail, these are some of the common characteristics, and the basic activities, behaviors, and playing styles for each type:
- Killers: These players enjoy creating chaos and challenging authority by attempting to alter the functioning of the game’s world and and trying to affect the experience for other players.
- Achievers: Their goal is to accumulate status, loot, and points by winning the various battles within in the game; they tend to follow the game’s rules (unlike the killers).
- Explorers: They want to discover the systems that govern the function of the game world, understand their technicalities and uniquenesses, and learn how to take advantage of them.
- Socializers:They want to form connections with other players by telling stories,sharing tactics, and working together within the game.